Upstream Advisory I Performance

Product as a Service

Change Better. We support companies to structurally improve their business…

Something interesting is happening; Uber, Facebook, Alibaba, Airbnb. All these companies do not own any assets, respectively vehicles. content, inventory, real estate. Let us reflect, reimagine and rethink sustainability. We should take ownership of our planet and drive circular economy; eliminate over consumption and waste. Why buy and own while you can pay for usage? What is your game plan? Based on our experience, we share key elements to develop a winning Go2Market proposition with “Product as a Service”.

Subscription Model

This is a business model that allows customers to pay a regular fee for the usage of a capital good with service element without ownership (examples; pay per use, rental, lease).


Why should you transform from product offering to Product as a Service? You will sell more with higher margins and stronger brand loyalty from your customers.


Define your (Go2Market) strategy and policies.


Invest in people and digitalisation to accelerate sales and drive installed base management.

Work Processes

Optimise your logistics work process, incl. end of contract returns, remarketing and replacement. Do not invest in inventory or asset base. Appoint a financing business partner. Set extended producer responsibility and offload credit risk.


Work closely together to train your salesforce, develop marketing and promotions, quotation tools and set standard residual values.

Sustainable Future

This business model enables a circular economy without over consumption and minimizes waste.


A picture says more than 1.000 words. A video is worth 30k pictures, but an experience is worth much more. In case you are interested in energy reduction initiatives get inspired with "no brainer" Why LEDification realized by us during my time with Philips (now Signify) : 

(1) Green House see Case Study Philips Wim Peters

(2) Indoor see Case Study Bruynzeel Storage Systems

For more details on the difference between the Transactional Model versus the Partnership Model, see below.

…with our head in the sky and feet in the mud